What is a trademark

The traditional function performed by the trademark is to signal the origin of a product or service.

This allows the consumer to connect a product or service to its production source in a constant and unambiguous way.

Alongside the traditional purpose, the brand today also assumes a quality guarantee function; that is, the presence of the mark should ensure the consumer the existence of certain quality standards in the products or services that are marked with it.

Most of the legal systems, including Italy, provide for the registration of trademarks to protect the entrepreneur who wishes to acquire an exclusive right on the trademark chosen to distinguish their products or services.

The types of brands

Italian brand
European trademark
International trademark